Email deliverability is the ability for your emails to reach the inbox of your recipients. It’s a crucial aspect of any email marketing campaign, as without deliverability, your emails will not be seen by your target audience. In this blog post, we’ll go over some best practices for improving email deliverability.
Use a reputable email service provider
Build a clean email list
Keep an eye on your bounce rate
Monitor your spam rate
Use double opt-in
Use authentication protocols
Test your emails
1. Use a reputable email service provider
Your email service provider (ESP) plays a huge role in the deliverability of your emails. Using a reputable ESP will ensure that your emails are sent from a trusted IP address and that they comply with all of the necessary email guidelines.
2. Build a clean email list
One of the biggest factors that can affect email deliverability is the quality of your email list. Make sure that you only send emails to people who have opted-in to receive them. This will help to ensure that your emails are not marked as spam.
3. Keep an eye on your bounce rate
A high bounce rate can indicate that your emails are not being delivered to the inbox. Keep an eye on your bounce rate and remove any invalid email addresses from your list.
4. Monitor your spam rate
Another important metric to monitor is your spam rate. This is the percentage of emails that are marked as spam. If your spam rate is high, it could indicate that your emails are not reaching the inbox.
5. Use double opt-in
Double opt-in is a process where subscribers must confirm their email address by clicking a link in a confirmation email before they are added to your list. This can help to ensure that your list is clean and that your emails are being sent to engaged recipients.
6. Use authentication protocols
Email authentication protocols such as SPF, DKIM, and DMARC can help to ensure that your emails are coming from a trusted source. This can help to improve your email deliverability.
7. Test your emails
Before sending out any email campaign, it’s a good idea to test your emails to ensure that they are being delivered to the inbox. This can be done by sending test emails to various email providers such as Gmail, Yahoo, and Outlook.
By following these best practices, you can improve your email deliverability and ensure that your emails reach the inbox of your recipients. Remember to always monitor your metrics, and make adjustments as needed to improve your results.