Facebook  Ads – Only $5 a Day Budget

Facebook, that behemoth that employers and bosses around the world hate for the lack of their employees’ efficiency during work hours, and the familiar network we all use to stalk our friends and neighbors.

In the recent years, however, Facebook has shown a completely new side of itself, with the advertising numbers in massive rise and new features such as video advertisements being rolled out on a near weekly pace.

But why would you want to advertise in a place where everyone else is already advertising?

Isn’t that a waste of money, since all your competitors are there already? Well, no it’s not, and no they aren’t.

With over 1.4 billion users and more than 900 million visits daily, there’s plenty of people to advertise to. And besides, I can guarantee that not all of your competitors understand the importance of good advertising, or that they think it’s too expensive.

I’ll show you how you can do some simple Facebook advertising for just $5 per day, without having to fear your wallet will be drained or that you won’t get anything good out of it. Trust me on this one, you’ll want to give it a try.

Facebook is a social platform first advertising platform second, or at least when you’re asking its users because their business plan might disagree with that statement.

But we’ll keep thinking of it as a social network,  which means that you have to promote something of interest to a bored office worker browsing  Facebook during his lunch hour, or a single mom ‘just quickly checking what’s happening’ when she should be catching some of that precious sleep.

How can you setup you first Facebook ad?

First of all, you must know when to use Facebook as an advertising tool, and that’s why this paragraph exists. To educate you on the possibilities of a brilliantly planned and executed advertising campaign on Facebook.

If you’re selling clothes, you’ll want to promote sales and offers on Facebook. If you own a blog or a magazine, you’ll want to reach new people within your target audience, and what better way to do that than by utilizing Facebook advertising.

See the pattern?

Anything that is of any value or interest to the consumer directly will most likely succeed as a Facebook advertisement. Anything with the hint of some viral value will most likely do quite well as a Facebook promoted post, and skyrocket on its own because of Face- book’s inbuilt sharing and tagging abilities.

To put it simply, use Facebook as a way to reach your audience better and to promote to them products, services and content that you might think they’d appreciate and find useful.

What Do You Need To Start?

A Facebook page!  Now that we’re finally getting  off to a concrete start on this advertising matter, head over to Facebook for Business and click the ‘create  a page’ button shown  in the image  below.


First Facebook asks  you to choose who or what you’re creating the page for, and this is what you will see.

After that you’ll need to enter  in a few details, such as page name,  category and so forth. You being  a business or a website owner  yourself, I’m sure you know all of these details  about  the company you’re creating the page for, so I’m not going to hold your hand  and teach you to spell your website’s address.

For example, if you’d be creating a page for your dog walking service,  this is what you would do.


Finally you’ll need to complete a simple Get Started process, which I won’t go too far into due to this being  an article about  advertising on Facebook, but here’s an image for you to make sure you’re in the right place.

Oh, and make sure to define  your audience well, because Facebook will help you by suggesting good  groups and keywords to target  later on as it knows your audience.


After completing the process, congratulations! You are now an owner of a brand  new Facebook page!

It’s not much yet, but fill in all the details, polish it out and give it a beautiful cover picture and you’re on your way to success.


L
et’s Begin – Step #1
Facebook offers you multiple ways to promote your brand,  from promoting your Call to

Action all the way to promoting an individual post.

Here’s what it looks like when you click on the small blue button  that says “Promote” in white letters.

You need to choose the type of promotion based on what you wish to achieve. For ex- ample, if you’re looking to acquire new customers  for your dog walking service  by having them come  by your doggy  centre, choose the ‘Promote Your Local Business’ option.

Or if you’re trying to amass boat loads  of fresh visitors to your website, you might wish to select the obvious  ‘Promote Your Website’ option. This step  is as simple as it looks and sounds like, just choose the type of promo- tion you think fits your purposes best,  and go for it.

Now being  marketers who are using Click- Funnels, generally  your ultimate goal is to at- tract a mass  amount  of leads  to your website and have  them fill in your form (name, email, phone number etc.)

Optimize Your   Facebook Ads

We’re not going to go too deep into the technicalities of goals  when Facebook Adver- tising (we’ll be leaving that for another post) but if you directing  traffic to a landing page, “Promote  Your Call To Action” generally  does quite well.

As you master Facebook Ads you’ll be able to go even  deeper into using Power Editor and more.

 

Write Your Copy – Step #2

 

Next step  is to write some  compelling advertising copy, Mad Men style for your new Facebook Ad.

When writing Facebook advertising headlines and text, it can be a bit difficult to structure something that you know will work.

AdEspresso recently analysed 37,259 Facebook Ads and found and shared:

It seems Facebook advertisers have  taken  this to heart.  The median  length  for a head- line is just 5 words long. This means that their ad is immediately  clear and to the point each  time.

 

By keeping to this approximate length, you’ll be able to get your point across to your audience clearly and succinctly without any distractions.

 

Grab Attention with Your Ad – Step #3

Make your ad catch the attention of your audience by uploading a nice and relevant image. Remember, only 20% of the image is allowed  to contain  text when advertising on Facebook.

Yes I know it can be super frustrating  but you also need to remind yourself the platform you’re choosing to advertise on. You want creative which is native to the surroundings so it doesn’t  just stand  out like another flashing banner ad.

A  beautiful and relevant ad is  great,  but without a call-to-action (CTA), your   viewer might not  know  what to do  next.

HubSpot  exclaims in one of their posts about  some  of their examples of ads which actually work that:

 

One of their examples used was from NatureBox:

 

Target a Location – Step #4
You really don’t want to be spending your hard earned advertising dollars on people clicking on your advertisement in a completely different country than where  your target audience lives.

That’s why you‘ll be giving Facebook the specific location or locations  you want your ad to be shown  in amongst an array of other  targeting options.

This targeting option specifically allows you to promote certain  posts or pages to an au- dience in one country, and certain  posts and pages to an audience in another country.

With Facebook’s targeting options  you can very specific with your location targeting.

In face, with their newest updates, you can now even  drop a pin in the location you’d like to advertise and select a radius of people to target.

(NOTE: This is ideal for local brick and mortar businesses)


Using Interest Targeting – Step #5

And this is where  you can make or break  the whole advertising campaign, mastering the interest selection.

This is where  it comes in handy  if you properly  narrowed down your page’s audience

for Facebook before, because the system can recommend you some  really solid groups and interests to target  here.

You should  try to enter  at least three  different interests in this selection to attain a good reach for your campaign. Too few people to see the ad and you might just miss out on the whole results  side of advertising.

Before you ask “What’s the ideal target  audience size?” Facebook advises you that:

 

Ad sets  perform better when they’re targeted  to at least a few thousand  people. Consider removing some  of your targeting options  if your audience is too small.”

 

Facebook  Paid Advertising Platform

Welcome  to the world of Facebook advertising, you’re now part of those smart business people and entrepreneurs who understand the value of good  old fashioned advertising tech- niques combined with the modern wonders of technology!

 

Budgeting and Running Your Ad – Step #6
Finally, the budget side of things! This is the moment  you’ve been waiting for, and it’s finally here.

Select  the amount  of money  you wish to spend each  day on your promotion campaign, and select the duration  of the run.

Personally  I’ve used many different campaign duration, but I’d recommend running the ad continuously and keeping an eye on its results  on a day-to-day basis after the first 5 days.

You need some  initial data  to be able to get an idea of its performance before tweaking the ad.

Preview the Results Then…

You’re ready to publish your ad! If you like the preview  of your newly crafted  Facebook Ad then you are ready  to hit that sweet ‘Promote’ button  at the lower right corner  and enjoy the results!

Courtesy of: ClickFunnels!